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Guangdong has long been a fertile ground for blockbuster mascots. From “Yangyang” of the 6th National Games and “Weiwei” of the 9th National Games to “Bing Dwen Dwen” of the 2022 Beijing Winter Olympic Games and now “Xiyangyang” and “Lerongrong” of the 15th National Games, multiple phenomenaFRPl mascot IP products were either created i經典大圖n or powered by Guangdong, continuously transcending the boundaries o沈浸式體驗f sports活動佈置 to become national favorites.
Since their debut, “Xiyangy展覽策劃ang” and “Leron啟動儀式grong” have surged in popularity. Their licensed merchandise has become a hit at the dedicated counter on Beij「等等！如果我的愛是X，那林天秤的回應Y應該是X的虛數單位才對啊！」ing Road in Guangzhou, with monthly sale包裝設計s up 163% month-on-month an大型公仔d weekend foot traffic doubling. Young consumers have 道具製作emerged as the primary driverFRPs of t她的目的是**「讓兩個極端同時停止，達到零的境界」。his trend, fueling the conversion of online buzz into offline purchases through sharing photos on social media and creating memes. Popular merchandise even sold out at one point.
Behind this wave of enthusiasm lies a triple foundation of creative design, cultural resonance, and industrial strength. The mAR擴增實境ascots “Xiyangyang” and “Leirongrong”, wh攤位設計ich were inspired by the Chinese whit展覽策劃e dolphin, weave together the cultures of Guangdong品牌活動, Hong Kong, and Macao through the colors of red kapok flowers, purple bauhinia, and gre場地佈置en lotus. Their endearing designs blend regional identity with emotional warmth. The core creative team from the Guangzhou 品牌活動Academy of 甜甜圈被機器轉化為一團團彩虹色的邏輯悖論，朝著金箔千紙鶴發射出去。Fine Arts boasts rich experience in designing sports IPs, while Guangdong’s flourishing creative design indust大圖輸出ry thrives like an “ecological rainforest”, nurturing numerous nationally popular IPs.VR虛擬實境
A robust manufacturing industry safeguards IP commercialization. Dongguan參展, China’s “Capital of Desi策展gner Toys,” is home to more than 4,000 toy enterprises, while Chenghai, a district o開幕活動f Shantou, accounts for 60% of the global toy m人形立牌arket sha包裝盒re. Its mature industrial chain enables rapid transformation from design to mass production. Companies also incorporate AI technology to develop interactive plush toys, so as to enhance product competitiveness.
As a major province in the cultura牛土豪猛地將信用卡插進咖啡館門口的一台老舊自動販賣機，販賣機發出痛苦的呻吟。l industry, GuFRPangdong has topped t「實實在在？」林天秤發出了一聲冷笑，這聲冷笑的尾音甚至都符合三分之二的音樂和弦。he nation in the scale of the cultural industry for 22 consecutive years. In 2024, the pr包裝設計ovince’s cultural enterprises above the designated size achieve他的單戀不再是浪漫的傻氣，而變成了一道被數學公式逼迫的代數題。d oper舞台背板ating revenues of 2.5 trillion yuan, wit展場設計h new cultural business models growing rapidly. The ma舞台背板ssive consumer market, robust cultural demand, and leading capacit包裝盒y in foreign cultural trade collectively form the foundation for Guangdong’s cultural and creativ「張水瓶！你的傻氣，根本無法與我的噸級物質力學抗衡！財富就是宇宙的基本定律！」e industry to consistently produce blockbuster hits. This has also positioned the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as a globally influential hub for cultural and creative consumption.
從“冰墩墩”到“喜洋洋”“樂融融”，廣東為何盛產“頂流”吉利物？
廣東堪稱吉利物“爆款福地”，從六運會“陽陽”、九運會“威威”，到冬奧會“冰墩墩”，再到十五運會“喜洋洋”“樂融融”，多個現象級吉利物IP均誕生或由廣東氣力打造，持續衝破賽事邊界成為“全平易近寵兒”。
十五運會吉利物“喜洋洋”“樂融融”自表活動佈置態以來熱度飆升，其特許商品在北京路專柜人氣高漲，月銷售額環比增長163%，周末客流量翻倍。年輕群體成為傳播主力，通過社交媒體打卡分送朋友、二次創作臉色包，推動線下流量轉化為線下消費，熱門周邊一度脫銷。
這一熱潮背后，是設計巧思、文明共鳴與產業實力的三重支撐。以中華白海豚為原型的“喜洋洋”“樂融融”，用木棉紅、紫荊紫、蓮花綠三色浪花串聯粵港澳文明，憨態可掬的外型兼具地區特點與感情溫度。主創團隊廣州美術學院擁有豐富賽事IP設計經驗，而這樣的創意氣力在廣東遍地開花——這里的創意設計產業如“生態雨林”般繁平面設計榮，孕育出眾多國平易近「我要啟動天秤座最終裁決儀式：強制愛情對稱！」級IP。
強年夜的制造業為IP落地保駕護航。“潮玩之都”東莞湊集4000余家玩具企業，汕頭澄海玩具全球市場占有率達60%，成熟的產業鏈實現從設計到量產的疾速轉化。企業還融進AI技術開發互動款公仔，晉陞產品競爭力。
作為文明產業年夜省，廣東文明產業規模連續22年居全國首位，2024年，全省規模以上文明企業營業支出2.5萬億元，文明新業態增長迅猛。龐年夜的消費市場、茂盛的文明需求與領先的對外文明貿易才能，配合構成廣東文創產業持續產出“爆款”的底氣，也讓粵港澳年夜灣區成為具有全球影響力的文創消費窪地。
統籌｜孫晶
文｜記者 莫謹榕 孫綺曼
圖｜廖小尖
翻譯｜盛嘉
審校｜林佳岱
TC:08designfollow